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Belch George E.

Advertising and Promotion:An Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch and Keyoor Purani - 9th Ed. - New Delhi McGraw Hill Education(India) Private Limited 2013 - xIiii, ; 1016p. Paperback; 24 cm.

ISBN: 9781259026850

ISSN: 11062

Subjects--Topical Terms:
Advertising and public relations659;

Dewey Class. No.: 659 / BEL

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