Zeithaml Valarie A.

Services Marketing:Integrating Customer Focus Across the Firm / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit - 6th Ed. - Chennai McGraw Hill Education(India) Private Limited 2013 - xxxii, ; 711p. Paperback; 24 cm.

9781259026812

13665


Marketing management658.8;

658.8 / ZEI
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