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Zikmund, William G.
Business Research Methods : A South-Asian Perspective / William G. Zikmund, Barry J. Babin, Jon C. Carr, Atanu Adhikari and Mitch Griffin - 8th ed. - Mason, OH : South-Western Cengage Learning, 2016 - xxii, 674 p. : ill. (some col.) ; 279 x 216 mm
Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003.
Includes bibliographical references (p. 661-667) and index.
Chapter 1 The Role of Business Research
Chapter 2 Information Systems and Knowledge Management
Chapter 3 Theory Building
Chapter 4 The Business Research Process: An Overview
Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues
Chapter 6 Problem Definition: The Foundation of Business Research
Chapter 7 Qualitative Research Tools
Chapter 8 Secondary Data Research in a Digital Age
Chapter 9 Survey Research: An Overview
Chapter 10 Survey Research: Communicating with Respondents
Chapter 11 Observation Methods
Chapter 12 Experimental Research
Chapter 13 Measurement and Scaling Concepts
Chapter 14 Attitude Measurement
Chapter 15 Questionnaire Design
Chapter 16 Sampling Designs and Sampling Procedures
Chapter 17 Determination of Sample Size: A Review of Statistical Theory
Chapter 18 Fieldwork
Chapter 19 Editing and Coding: Transforming Raw Data into Information
Chapter 20 Basic Data Analysis: Descriptive Statistics
Chapter 21 Univariate Statistical Analysis
Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables
Chapter 23 Bivariate Statistical Analysis: Measures of Association
Chapter 24 Multivariate Statistical Analysis
Chapter 25 Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up
Appendix: Statistical Tables
Glossary of Frequently Used Symbols
Glossary
Endnotes
Index
9788131520369
2009926309
Management--Research.
Business--Research.
HD30.4 / .Z54 2010
Business Research Methods : A South-Asian Perspective / William G. Zikmund, Barry J. Babin, Jon C. Carr, Atanu Adhikari and Mitch Griffin - 8th ed. - Mason, OH : South-Western Cengage Learning, 2016 - xxii, 674 p. : ill. (some col.) ; 279 x 216 mm
Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003.
Includes bibliographical references (p. 661-667) and index.
Chapter 1 The Role of Business Research
Chapter 2 Information Systems and Knowledge Management
Chapter 3 Theory Building
Chapter 4 The Business Research Process: An Overview
Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues
Chapter 6 Problem Definition: The Foundation of Business Research
Chapter 7 Qualitative Research Tools
Chapter 8 Secondary Data Research in a Digital Age
Chapter 9 Survey Research: An Overview
Chapter 10 Survey Research: Communicating with Respondents
Chapter 11 Observation Methods
Chapter 12 Experimental Research
Chapter 13 Measurement and Scaling Concepts
Chapter 14 Attitude Measurement
Chapter 15 Questionnaire Design
Chapter 16 Sampling Designs and Sampling Procedures
Chapter 17 Determination of Sample Size: A Review of Statistical Theory
Chapter 18 Fieldwork
Chapter 19 Editing and Coding: Transforming Raw Data into Information
Chapter 20 Basic Data Analysis: Descriptive Statistics
Chapter 21 Univariate Statistical Analysis
Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables
Chapter 23 Bivariate Statistical Analysis: Measures of Association
Chapter 24 Multivariate Statistical Analysis
Chapter 25 Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up
Appendix: Statistical Tables
Glossary of Frequently Used Symbols
Glossary
Endnotes
Index
9788131520369
2009926309
Management--Research.
Business--Research.
HD30.4 / .Z54 2010
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