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Lamb Charles W.

MKTG Principles of Marketing:A South-Asian Perspective / Charles W. Lamb, Joseph F. Hair and Carl Mcdaniel - Delhi Cengage Learning India Private Limited 2016 - xvii, ; 671p. Paperback; 27 cm.

ISBN: 9788131520345

ISSN: 14087

Subjects--Topical Terms:
Marketing management658.8;

Dewey Class. No.: 658.8 / LAM

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