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Etzel Michael J

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit - 14th Ed. - Chennai McGraw Hill Education(India) Private Limited 2010 - xxvi, ; 880p. Paperback; 24 cm.

ISBN: 9780070151567

ISSN: 14347

Subjects--Topical Terms:
Marketing management658.8;

Dewey Class. No.: 658.8 / ETZ

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