Zeithaml Valarie A.

Services Marketing:Integrating Customer Focus Across the Firm / Valarie A Zeithaml | Mary Jo Bitner| Dwayne D. Gremler | Ajay Pandit - 7th ed. - Chennai McGraw Hill Education(India) Private Limited 2018 - xxxvi, ; 582p. Paperback; 24 cm.

9789353160777


Marketing management658.8

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