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Belch, George E.

Advertising and Promotion: An Integrated Marketing Communications Perspective / George E Belch | Michael A Belch | Keyoor Purani - 12/ed - Chennai McGraw Hill Education (India) Private Limited 2022 - xxxi, ;712p.

ISBN: 9789354600807

Subjects--Topical Terms:
Advertising and public relations659

Dewey Class. No.: 659 / BEL

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