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Stanton William J.

Fundamentals of Marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker - 10th Ed. - New York McGraw Hill 1994 - xxviii, ; 697p. Paperback; 25 cm.

ISBN: 9780071135610

ISSN: 3379

Subjects--Topical Terms:
Marketing management658.8;

Dewey Class. No.: 658.8 / STA

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