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Pride, William M.

Marketing : Concepts and Strategies / William M. Pride and O.C. Ferrell - 12th Ed. - New Delhi Bitztantra 2005 - xxxi,750p.; Paperback ; 25 cm. ;

ISBN: 8177225200

Subjects--Topical Terms:
Marketing management658.8;

Dewey Class. No.: 658.8 / PRI

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