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Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel - 7th Ed. - Singapore Thomson 2004 - xxxviii,774p. ; Paperback ; 24 cm. ;

ISBN: 9789812435125

Subjects--Topical Terms:
Marketing management658.8;

Dewey Class. No.: 658.8 / LAM

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