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Batra Rajeev

Advertising Management / Rajeev Batra, John G. Myers and David A. Aaker - 5th Ed. - New Delhi Prentice Hall of India Private Limited 1996 - xiii, ; 754p. Paperback; 23 cm.

ISBN: 9788120312197

ISSN: 5282

Subjects--Topical Terms:
Advertising and public relations659;

Dewey Class. No.: 659 / BAT

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