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Keller Kevin Lane

Strategic Branch Management / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob - 3rd Ed. - Delhi Pearson Education 2011 - xxiii, ; 695p. Paperback; 25 cm.

ISBN: 9788131756898

ISSN: 8850

Subjects--Topical Terms:
Brands and Trademarks 658.827;

Dewey Class. No.: 658.827 / KEL

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