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Advertising Basics:A Resource Guide for Beginners (Record no. 10022)

000 -LEADER
fixed length control field 00590nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210318142939.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761998105
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 11026
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number VIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Vilanilam J.V.
245 #0 - TITLE STATEMENT
Title Advertising Basics:A Resource Guide for Beginners
Remainder of title /
Statement of responsibility, etc J.V. Vilanilam and A.K. Varghese
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Sage Pub
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xi, ; 200p.
Type of unit Paperback;
Size of unit 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Adertising management659.1;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Varghese A.K.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Reference Master of Business Administration RYMEC RYMEC General 2016-04-20 SK Book Distributors Bangalore 324.00 102   659.1 VIL 089371 2020-06-29 900.00 2016-04-20 Books
        Reference Master of Business Administration RYMEC RYMEC General 2016-04-20 SK Book Distributors Bangalore 324.00 102   659.1 VIL 089372 2020-06-29 900.00 2016-04-20 Books
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