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Marketing Research:An Applied Orientation (Record no. 11151)

000 -LEADER
fixed length control field 00638nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210319165007.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332555693
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 14064
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra Naresh K
245 #0 - TITLE STATEMENT
Title Marketing Research:An Applied Orientation
Remainder of title /
Statement of responsibility, etc Naresh K. Makhotra and Satyabhusan Dash
250 ## - EDITION STATEMENT
Edition statement 7th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida
Name of publisher, distributor, etc Pearson Education in South Asia
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxx, ; 968p.
Type of unit Paperback;
Size of unit 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research658.83;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Saty Abhusan Dash
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Reference Master of Business Administration RYMEC RYMEC General 2018-12-15 SK Publishers and Distributors Bangalore 597.00 636   658.83 MAL 106375 2020-06-29 1658.00 2018-12-15 Books
          Master of Business Administration RYMEC RYMEC General 2018-12-15 SK Publishers and Distributors Bangalore 597.00 636   658.83 MAL 106376 2020-06-29 1658.00 2018-12-15 Books
          Master of Business Administration RYMEC RYMEC General 2018-12-15 SK Publishers and Distributors Bangalore 597.00 636   658.83 MAL 106377 2020-06-29 1658.00 2018-12-15 Books
        Reference Master of Business Administration RYMEC RYMEC General 2018-12-15 SK Publishers and Distributors Bangalore 597.00 636   658.83 MAL 106378 2020-06-29 1658.00 2018-12-15 Books
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