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Consumer Behaviour:Building Marketing Strategy (Record no. 11518)

000 -LEADER
fixed length control field 00690nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210319171931.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351344797
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 14598
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins Del I
245 #0 - TITLE STATEMENT
Title Consumer Behaviour:Building Marketing Strategy
Remainder of title /
Statement of responsibility, etc Del I. Hawkins, David L. Motherbaugh and Amit Mookerjee
250 ## - EDITION STATEMENT
Edition statement 12th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc McGraw Hill Education(India) Private Limited
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, ; 776p.
Type of unit Paperback;
Size of unit 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour658.8342;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Motherbaugh David LMookerjee Amit
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          Master of Business Administration RYMEC RYMEC General 2020-01-01 SK Publishers and Distributors Bangalore 558.00 2066   658.834 2 HAW 111477 2020-06-29 1550.00 2020-01-01 Books
          Master of Business Administration RYMEC RYMEC General 2020-01-01 SK Publishers and Distributors Bangalore 558.00 2066   658.834 2 HAW 111478 2020-06-29 1550.00 2020-01-01 Books
          Master of Business Administration RYMEC RYMEC General 2020-01-01 SK Publishers and Distributors Bangalore 558.00 2066   658.834 2 HAW 111479 2020-06-29 1550.00 2020-01-01 Books
        Reference Master of Business Administration RYMEC RYMEC General 2020-01-01 SK Publishers and Distributors Bangalore 558.00 2066   658.834 2 HAW 111480 2020-06-29 1550.00 2020-01-01 Books
        Reference Master of Business Administration RYMEC RYMEC General 2020-01-01 SK Publishers and Distributors Bangalore 558.00 2066   658.834 2 HAW 111481 2020-06-29 1550.00 2020-01-01 Books
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