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Advertising, Brands and Consumer Behaviour: The Indian Context (Record no. 15762)

000 -LEADER
fixed length control field 00634nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210716131619.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353883928
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar Ramesh, S.
9 (RLIN) 239
245 ## - TITLE STATEMENT
Title Advertising, Brands and Consumer Behaviour: The Indian Context
Remainder of title /
Statement of responsibility, etc S. Ramesh Kumar; Anup Krishnamurthy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Sage Publications India Pvt. Ltd.
Date of publication, distribution, etc 2020
300 ## - PHYSICAL DESCRIPTION
Extent xiv, ; 266p.
Type of unit Paperback;
Size of unit 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and public relations659
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Anup Krishnamurthy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
      Reference Master of Business Administration RYMEC RYMEC General 2021-03-26 SK Publishers and Distributors 375.00 307 659 KUM 116268 2021-07-16 950.00 2021-03-26 Books
      Reference Master of Business Administration RYMEC RYMEC General 2021-03-26 SK Publishers and Distributors 375.00 307 659 KUM 116269 2021-07-16 950.00 2021-03-26 Books
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