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Marketing Management:Indian Context Global Perspective (Record no. 15766)

000 -LEADER
fixed length control field 00627nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210717110909.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210717b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352807383
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy V.S.
245 ## - TITLE STATEMENT
Title Marketing Management:Indian Context Global Perspective
Remainder of title /
Statement of responsibility, etc V S Ramaswamy and S Namakumari
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Sage Publications India Private Ltd.
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent Xlvii, ; 798p.
Type of unit Paperback;
Size of unit 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management658.8
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Namakumari, S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
      Reference Master of Business Administration RYMEC RYMEC General 2021-03-26 SK Publishers and Distributors 786.00 307 658.8 RAM 116276 2021-07-17 1990.00 2021-03-26 Books
      Reference Master of Business Administration RYMEC RYMEC General 2021-03-26 SK Publishers and Distributors 786.00 307 658.8 RAM 116277 2021-07-17 1990.00 2021-03-26 Books
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