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Marketing Research:An Applied Orientation (Record no. 15816)

000 -LEADER
fixed length control field	00608nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210824111041.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210824b \|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789353433291
040 ## - CATALOGING SOURCE
Transcribing agency	RYMEC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra Naresh K.
245 ## - TITLE STATEMENT
Title	Marketing Research:An Applied Orientation
Remainder of title	/
Statement of responsibility, etc	Naresh K. Makhotra and Satyabhusan Dash
250 ## - EDITION STATEMENT
Edition statement	7th Rev.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Noida
Name of publisher, distributor, etc	Pearson
Date of publication, distribution, etc	2019
300 ## - PHYSICAL DESCRIPTION
Extent	xxxiii, ; 955p.
Type of unit	Paperback;
Size of unit	25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research658.83
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Satyabhusan Dash.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Inventory number	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
			Reference	Master of Business Administration	RYMEC	RYMEC	General	2021-03-29	SK Publishers and Distributors	596.00	455	658.83 MAL	116734	2021-08-24	1658.00	2021-03-29	Books
			Reference	Master of Business Administration	RYMEC	RYMEC	General	2021-03-29	SK Publishers and Distributors	596.00	455	658.83 MAL	116735	2021-08-24	1658.00	2021-03-29	Books

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