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Advertising and Promotion: An Integrated Marketing Communications Perspective (Record no. 25090)

000 -LEADER
fixed length control field 00717nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240117155513.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240117b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354600807
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E
245 ## - TITLE STATEMENT
Title Advertising and Promotion: An Integrated Marketing Communications Perspective
Remainder of title /
Statement of responsibility, etc George E Belch || Michael A Belch | Keyoor Purani
250 ## - EDITION STATEMENT
Edition statement 12\ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc McGraw Hill Education (India) Private Limited
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, :712p.
Type of unit Paperback;
Size of unit 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and public relations659
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch Michael A |
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
      Reference Master of Business Administration RYMEC RYMEC General 2023-12-12 SK publishers and Distributors 813.00 3967 659 BEL 123249 2024-01-17 2260.00 2024-01-12 Books
      Reference Master of Business Administration RYMEC RYMEC General 2023-12-12 SK publishers and Distributors 813.00 3967 659 BEL 123250 2024-01-17 2260.00 2024-01-12 Books
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