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Advertising, Promotion and other Aspects of Integrated Marketing Communications (Record no. 25091)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789355734587 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | AND |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Andrews Craig J |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Promotion and other Aspects of Integrated Marketing Communications |
| Remainder of title | / |
| Statement of responsibility, etc | J Craig Andrews | Terence A Shimp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10/ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | Cengage Learning India Pvt.Ltd |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, ;635p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising and public relations659 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimp Terence A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
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