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Marketing Management (Record no. 6346)

000 -LEADER
fixed length control field 00627nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210318162227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120327993
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 4710
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
9 (RLIN) 394
245 #0 - TITLE STATEMENT
Title Marketing Management
Remainder of title /
Statement of responsibility, etc Philip Kotler and Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 12th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice Hall of India Private Limited
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, ; 729p.
Type of unit Paperback;
Size of unit 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management658.8;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Master of Business Administration RYMEC RYMEC General 2006-09-22 Techno Book Center 359.00 576 1 1 658.8 KOT 036265 2021-09-03 2021-02-09 990.00 2006-09-22 Books
          Master of Business Administration RYMEC RYMEC General 2006-09-22 Techno Book Center 359.00 576     658.8 KOT 036266 2020-06-29   990.00 2006-09-22 Books
        Reference Master of Business Administration RYMEC RYMEC General 2006-09-22 Techno Book Center 359.00 576     658.8 KOT 036267 2020-06-29   990.00 2006-09-22 Books
          Master of Business Administration RYMEC RYMEC General 2006-09-22 Techno Book Center 359.00 576     658.8 KOT 036268 2020-06-29   990.00 2006-09-22 Books
Withdrawn         Master of Business Administration RYMEC RYMEC General 2006-09-22 Techno Book Center 359.00 576     658.8 KOT 036269 2020-06-29   990.00 2006-09-22 Books
          Master of Business Administration RYMEC RYMEC General 2006-09-28 Techno Book Center 359.00 580     658.8 KOT 036380 2020-06-29   990.00 2006-09-28 Books
          Master of Business Administration RYMEC RYMEC General 2006-09-28 Techno Book Center 359.00 580     658.8 KOT 036381 2020-06-29   990.00 2006-09-28 Books
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