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Strategic Brand Management:Creating and Sustaining Brand Equity Long Term (Record no. 6895)

000 -LEADER
fixed length control field 00616nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210319135357.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788175541092
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 5255
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer Jean-Noel
245 #0 - TITLE STATEMENT
Title Strategic Brand Management:Creating and Sustaining Brand Equity Long Term
Remainder of title /
Statement of responsibility, etc Jean Noel Kapferer
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Kogan Page India Private Limited
Date of publication, distribution, etc 1997
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 443p.
Type of unit Paperback;
Size of unit 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands and Trademarks 658.827;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Reference Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 286.00 36   658.827 KAP 039881 2020-06-29 790.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 286.00 36   658.827 KAP 039882 2020-06-29 790.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 286.00 36   658.827 KAP 039883 2020-06-29 790.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 286.00 36   658.827 KAP 039884 2020-06-29 790.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 286.00 36   658.827 KAP 039885 2020-06-29 790.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 286.00 36   658.827 KAP 039886 2020-06-29 790.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 286.00 36   658.827 KAP 039887 2020-06-29 790.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 286.00 36   658.827 KAP 039888 2020-06-29 790.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 286.00 36   658.827 KAP 039889 2020-06-29 790.00 2008-02-01 Books
        Reference Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 286.00 36   658.827 KAP 039890 2020-06-29 790.00 2008-02-01 Books
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