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What's in a Name : Advertising and the Concept of Brands (Record no. 6919)

000 -LEADER
fixed length control field 00651nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210318134512.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120324473
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 5279
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number JON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones Philip John
245 #0 - TITLE STATEMENT
Title What's in a Name : Advertising and the Concept of Brands
Remainder of title /
Statement of responsibility, etc John Philip Jones and Jan S. Slater
250 ## - EDITION STATEMENT
Edition statement 2nd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice Hall of India Private Limited
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, ; 308p.
Type of unit Paperback;
Size of unit 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and public relations659;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Slater, Jan S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          Master of Business Administration RYMEC RYMEC General 2008-02-08 Techno Book Center 141.00 59   659 JON 040091 2020-06-29 390.00 2008-02-08 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-08 Techno Book Center 141.00 59   659 JON 040092 2020-06-29 390.00 2008-02-08 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-08 Techno Book Center 141.00 59   659 JON 040093 2020-06-29 390.00 2008-02-08 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-08 Techno Book Center 141.00 59   659 JON 040094 2020-06-29 390.00 2008-02-08 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-08 Techno Book Center 141.00 59   659 JON 040095 2020-06-29 390.00 2008-02-08 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-08 Techno Book Center 141.00 59   659 JON 040096 2020-06-29 390.00 2008-02-08 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-08 Techno Book Center 141.00 59   659 JON 040097 2020-06-29 390.00 2008-02-08 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-08 Techno Book Center 141.00 59   659 JON 040098 2020-06-29 390.00 2008-02-08 Books
        Reference Master of Business Administration RYMEC RYMEC General 2008-02-08 Techno Book Center 141.00 59   659 JON 040099 2020-06-29 390.00 2008-02-08 Books
        Reference Master of Business Administration RYMEC RYMEC General 2008-02-08 Techno Book Center 141.00 59   659 JON 040100 2020-06-29 390.00 2008-02-08 Books
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