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Integrated Marketing Communication (Record no. 7620)

000 -LEADER
fixed length control field 00373nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 5960
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number NIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar Niraj
245 #0 - TITLE STATEMENT
Title Integrated Marketing Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc Himalaya Pub
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 5642
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management658.8;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Transferred to MBA Dept Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054269 2020-06-29 950.00 2010-03-05 Books
        Transferred to MBA Dept Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054270 2020-06-29 950.00 2010-03-05 Books
        Transferred to MBA Dept Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054271 2020-06-29 950.00 2010-03-05 Books
          Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054272 2020-06-29 950.00 2010-03-05 Books
        Transferred to MBA Dept Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054273 2020-06-29 950.00 2010-03-05 Books
          Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054274 2020-06-29 950.00 2010-03-05 Books
          Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054275 2020-06-29 950.00 2010-03-05 Books
          Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054276 2020-06-29 950.00 2010-03-05 Books
          Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054277 2020-06-29 950.00 2010-03-05 Books
          Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054278 2020-06-29 950.00 2010-03-05 Books
        Transferred to MBA Dept Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054279 2020-06-29 950.00 2010-03-05 Books
        Transferred to MBA Dept Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054280 2020-06-29 950.00 2010-03-05 Books
          Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054281 2020-06-29 950.00 2010-03-05 Books
          Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054282 2020-06-29 950.00 2010-03-05 Books
          Master of Business Administration RYMEC RYMEC General 2010-03-05 Techno Book Center 344.00 401   658.8 NIR 054283 2020-06-29 950.00 2010-03-05 Books
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