Advertising Management Integrated Brand Promotion (Record no. 8197)

000 -LEADER
fixed length control field 00442nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131509128
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 6454
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number OGU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn Allen
245 #0 - TITLE STATEMENT
Title Advertising Management Integrated Brand Promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Cengage Learning India Private Limited
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 648
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and public relations659;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          Master of Business Administration RYMEC RYMEC General 2011-08-17 Techno Book Center 301.00 321   659 OGU 067265 2020-06-29 830.00 2011-08-17 Books
          Master of Business Administration RYMEC RYMEC General 2011-08-17 Techno Book Center 301.00 321   659 OGU 067266 2020-06-29 830.00 2011-08-17 Books
          Master of Business Administration RYMEC RYMEC General 2011-08-17 Techno Book Center 301.00 321   659 OGU 067267 2020-06-29 830.00 2011-08-17 Books
          Master of Business Administration RYMEC RYMEC General 2011-08-17 Techno Book Center 301.00 321   659 OGU 067268 2020-06-29 830.00 2011-08-17 Books
          Master of Business Administration RYMEC RYMEC General 2011-08-17 Techno Book Center 301.00 321   659 OGU 067269 2020-06-29 830.00 2011-08-17 Books
          Master of Business Administration RYMEC RYMEC General 2011-08-17 Techno Book Center 301.00 321   659 OGU 067270 2020-06-29 830.00 2011-08-17 Books
          Master of Business Administration RYMEC RYMEC General 2011-08-17 Techno Book Center 301.00 321   659 OGU 067271 2020-06-29 830.00 2011-08-17 Books
          Master of Business Administration RYMEC RYMEC General 2011-08-17 Techno Book Center 301.00 321   659 OGU 067272 2020-06-29 830.00 2011-08-17 Books
          Master of Business Administration RYMEC RYMEC General 2011-08-17 Techno Book Center 301.00 321   659 OGU 067273 2020-06-29 830.00 2011-08-17 Books
          Master of Business Administration RYMEC RYMEC General 2011-08-17 Techno Book Center 301.00 321   659 OGU 067274 2020-06-29 830.00 2011-08-17 Books
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