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Business Research Methods

by Cooper, Donald R.

Additional authors: Schindler, Pamela S. | Sharma J.K.

Edition statement:12th Ed. Published by : McGraw Hill Education(India) Private Limited (Chennai) Physical details: xxiv, 866p. ; ISBN:9789353161194.

Subject(s): Business Research Methods 658.403072;

Year: 2014

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Item type	Current location	Collection	Call number	Status	Barcode
Books	RYMEC Rao Bahadur Y. Mahabaleswarappa Engineering College Cantonment BALLARI General	Master of Business Administration	658.403 072 COO (Browse shelf)	Reference	106362
Books	RYMEC Rao Bahadur Y. Mahabaleswarappa Engineering College Cantonment BALLARI General	Master of Business Administration	658.403 072 COO (Browse shelf)	Reference	106363
Books	RYMEC Rao Bahadur Y. Mahabaleswarappa Engineering College Cantonment BALLARI General	Master of Business Administration	658.403 072 COO (Browse shelf)	Available	106364
Books	RYMEC Rao Bahadur Y. Mahabaleswarappa Engineering College Cantonment BALLARI General	Master of Business Administration	658.403 072 COO (Browse shelf)	Available	106365

Total holds: 0

Part 1: Introduction to Business Research

1. Research in Business

2. Ethics in Business Research

3. Thinking Like a Researcher

4. The Research Process: An Overview

5. Clarifying the Research Question through Secondary Data and Exploration

Part 2: The Design of Business Research

6. Research Design: An Overview

7. Qualitative Research

8. Observation Studies

9. Experiments

10. Surveys

Part 3: The Sources and Collection of Data

11. Measurement

12. Measurement Scales

13. Questionnaires and Instruments

14. Sampling

Part 4: Analysis and Presentation of Data

15. Data Preparation and Description

16. Exploring, Displaying, and Examining Data

17. Hypothesis Testing

18. Measures of Association

19. Multivariate Analysis: An Overview

20. Presenting Insights and Findings: Written Reports

21. Presenting Insights and Findings: Oral Presentations

Case index

Appendices

Appendix A: Business Research Requests and Proposals (with Sample RFP)

Appendix B: Focus Group Discussion Guide

Appendix C: Nonparametric Significance Tests Appendix D: Selected Statistical Tables

References

Glossary

Photocredits

Name Index

Company Index

Subject Index

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Business Research Methods

by Cooper, Donald R.