TY  - BOOK
AU  - Vilanilam J.V.
AU  - Varghese A.K.
TI  - Advertising Basics:A Resource Guide for Beginners
SN  - 9780761998105
SN  - 11026
U1  - 659.1               
PY  - 2004///
CY  - New Delhi
PB  - Sage Pub
KW  - Adertising management659.1
ER  -