TY  - BOOK
AU  - Belch George E.
AU  - Belch Michael A.Purani Keyoor
TI  - Advertising and Promotion:An Integrated Marketing Communications Perspective
SN  - 9781259026850
SN  - 11062
U1  - 659 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education(India) Private Limited
KW  - Advertising and public relations659
ER  -