TY  - BOOK
AU  - Zeithaml Valarie A.
AU  - Bitner Mary Jo
TI  - Services Marketing:Integrating Customer Focus Across the Firm
SN  - 9781259026812
SN  - 13665
U1  - 658.8               
PY  - 2013///
CY  - Chennai
PB  - McGraw Hill Education(India) Private Limited
KW  - Marketing management658.8
ER  -