TY - BOOK AU - Chaturvedi, P.D AU - Chaturvedi, Mukesh TI - The Art and Science of Business Communication: Skills, Concepts, Cases and Applications SN - 9789332587380 U1 - 658.45 PY - 2017/// CY - New Delhi PB - Pearson KW - Business Communication 658.45 N1 - Table of Content PART I: COMMUNICATION SKILLS CH 1: Profile of an Effective Communicator CH 2: Theatre Technique for Effective Communication and Personality Development CH 3: Reading Skills CH 4: Speaking Skills CH 5: Conversation Skills CH 6: Listening Skills CH 7: Non-verbal Skills CH 8: Writing Skills PART II: BUSINESS COMMUNICATION CH 9: Nature and Process of Communication CH 10: Organizational Communication CH 11: Cross-Cultural Communication CH 12: Business Letters, Memos and E-mails CH 13: Social Media CH 14: Business Reports CH 15: Effective Presentations CH 16: Business Etiquette PART III: STRUCTURED APPLICATIONS CH 17: Communication for Effective Marketing CH 18: Communication for Effective Negotiations CH 19: Communication for Conflict Management CH 20: Communication for Employment CH 21: Written Analysis of Cases CH 22: Summer Project Report ER -