TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin,Barry J.
AU  - Carr,Jon C.
AU  - Adhikar Atanu
AU  - Griffin,Mitch
TI  - Business Research Methods : : A South-Asian Perspective / 
SN  - 9788131520369
AV  - HD30.4 .Z54 2010
PY  - 2016///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Management
KW  - Research
KW  - Business
N1  - Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003; Includes bibliographical references (p. 661-667) and index; Chapter 1 The Role of Business Research

Chapter 2 Information Systems and Knowledge Management

Chapter 3 Theory Building

Chapter 4 The Business Research Process: An Overview

Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues

Chapter 6 Problem Definition: The Foundation of Business Research

Chapter 7 Qualitative Research Tools

Chapter 8 Secondary Data Research in a Digital Age

Chapter 9 Survey Research: An Overview

Chapter 10 Survey Research: Communicating with Respondents

Chapter 11 Observation Methods

Chapter 12 Experimental Research

Chapter 13 Measurement and Scaling Concepts

Chapter 14 Attitude Measurement

Chapter 15 Questionnaire Design

Chapter 16 Sampling Designs and Sampling Procedures

Chapter 17 Determination of Sample Size: A Review of Statistical Theory

Chapter 18 Fieldwork

Chapter 19 Editing and Coding: Transforming Raw Data into Information

Chapter 20 Basic Data Analysis: Descriptive Statistics

Chapter 21 Univariate Statistical Analysis

Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables

Chapter 23 Bivariate Statistical Analysis: Measures of Association

Chapter 24 Multivariate Statistical Analysis

Chapter 25 Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up

Appendix: Statistical Tables

Glossary of Frequently Used Symbols

Glossary

Endnotes

Index
UR  - http://www.loc.gov/catdir/enhancements/fy1105/2009926309-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1105/2009926309-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1105/2009926309-t.html
ER  -