TY  - BOOK
AU  - Lamb Charles W.
AU  - McDaniel, CarlBoivin, MarcShearer, Janice
TI  - MKTG Principles of Marketing:A South-Asian Perspective
SN  - 9788131520345
SN  - 14087
U1  - 658.8               
PY  - 2016///
CY  - Delhi
PB  - Cengage Learning India Private Limited
KW  - Marketing management658.8
ER  -