TY  - BOOK
AU  - Hawkins Del I
AU  - Mothersbaugh David LMookerjee Amit 
TI  - Consumer Behavior :Building Marketing Strategy
SN  - 9789351344797
SN  - 14333
U1  - 658.8342            
PY  - 2008///
CY  - Chennai
PB  - McGraw Hill Education(India) Private Limited
KW  - Consumer behaviour658.8342
ER  -