TY  - BOOK
AU  - Etzel Michael J
AU  - Walker Bruce J
TI  - Marketing
SN  - 9780070151567
SN  - 14347
U1  - 658.8               
PY  - 2010///
CY  - Chennai
PB  - McGraw Hill Education(India) Private Limited
KW  - Marketing management658.8
ER  -