TY  - BOOK
AU  - Etzel Michael J.
AU  - William J  StantonAjay  PanditBruce J.  Walker
TI  - Marketing
SN  - 9780070600904
SN  - 7332
U1  - 658.8               
PY  - 2005///
CY  - New Delhi
PB  - TataMcGrawHill Publishing Company Limited
KW  - Marketing management658.8
ER  -