TY  - BOOK
AU  - Czinkota Michael R.
AU  - Kotabe Masaaki
TI  - Marketing Management
SN  - 9789812403667
SN  - 7333
U1  - 658.8               
PY  - 2001///
CY  - Singapore
PB  - Thomson
KW  - Marketing management658.8
ER  -