TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, JochenJayanta, Chatterjee
TI  - Service Marketing
SN  - 9788177584509
SN  - 7455
U1  - 658.8               
PY  - 2006///
CY  - New Delhi
PB  - Pearson
KW  - Marketing management658.8
ER  -