TY  - BOOK
AU  - Kumar Ramesh, S.
AU  - Anup Krishnamurthy
TI  - Advertising, Brands and Consumer Behaviour: The Indian Context
SN  - 9789353883928
U1  - 659 
PY  - 2020///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Advertising and public relations659
ER  -