TY  - BOOK
AU  - Hoffman Douglas, K.
AU  - Bateson John E.G.
TI  - Services Marketing: Concepts,Strategies and Cases
SN  - 9789386858771
U1  - 658.8 
PY  - 2017///
CY  - Delhi
PB  - Cengage Learning India Private Limited
KW  - Marketing management658.8
ER  -