TY  - BOOK
AU  - Zeithaml Valarie A.
AU  - Bitner Mary Jo.
TI  - Services Marketing:Integrating Customer Focus Across the Firm
SN  - 9789353160777
U1  -  658.8 
PY  - 2018///
CY  - Chennai 
PB  - McGraw Hill Education(India) Private Limited 
KW  -  Marketing management658.8
ER  -