TY  - BOOK
AU  - Zikmund William G
AU  - Babin Barry J
TI  - Essentials of Marketing Research
SN  - 9788131502815
U1  - 658.83 
PY  - 2007///
CY  - Delhi
PB  - Cengage Learning India Private Limited
KW  - Marketing research658.83
ER  -