TY  - BOOK
AU  - Ramaswamy V. S.
AU  - Namakumari, S.
TI  - Marketing Management:Indian Context Global Perspective
SN  - 9789352807383
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Sage Publications India Pvt.Ltd.
KW  -  Marketing management658.8
ER  -