TY  - BOOK
AU  - Belch George E
AU  - Belch Michael A |
AU  - Purani Keyoor
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9789354600807
U1  - 659 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill Education (India) Private Limited
KW  - Advertising and public relations659
ER  -