TY  - BOOK
AU  - Andrews Craig J
AU  - Shimp Terence A
TI  - Advertising, Promotion and other Aspects of Integrated Marketing Communications
SN  - 9789355734587
U1  - 659 
PY  - 2018///
CY  - Delhi
PB  - Cengage Learning India Pvt.Ltd
KW  -  Advertising and public relations659
ER  -