TY  - BOOK
AU  - Stanton William J.
AU  - Etzel Michael J.Walker Bruce J.
TI  - Fundamentals of Marketing
SN  - 9780071135610
SN  - 3379
U1  - 658.8               
PY  - 1994///
CY  - New York
PB  - McGraw Hill
KW  - Marketing management658.8
ER  -