TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 9788120314900
SN  - 15345
U1  - 658.8               
PY  - 2000///
CY  - New Delhi
PB  - PrenticeHall of India Private Limited
KW  - Marketing management658.8
ER  -