TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O.C.
TI  - Marketing : : Concepts and Strategies 
SN  - 8177225200
U1  - 658.8               
PY  - 2005///
CY  - New Delhi
PB  - Bitztantra
KW  - Marketing management658.8
ER  -