TY  - BOOK
AU  - Kotler Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 8177581074
SN  - 4758
U1  - 658.8               
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education Asia Pte. Ltd.
KW  - Marketing management658.8
ER  -