TY  - BOOK
AU  - Ramaswamy V.S.
AU  - Namakumari S.
TI  - Marketing Management:Planning,Implementation and Control
SN  - 0333937198
SN  - 4759
U1  - 658.8               
PY  - 2002///
CY  - Singapore
PB  - MacMillan India Ltd
KW  - Marketing management658.8
ER  -