TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F. Jr.
AU  - Mcdaniel, Carl
TI  - Marketing
SN  - 9789812435125
U1  - 658.8               
PY  - 2004///
CY  - Singapore
PB  - Thomson
KW  - Marketing management658.8
ER  -